NimbleNinjaMay 23, 2017
What are your best tips to increase the conversion rate of landing pages?
There are lot of ways to optimize a landing page. My key tips are:
1. CTA Optimization:
There are 3 areas which can be optimized in a CTA. Copy, Position and Color.
Use a persuasive copy. Instead of saying "Submit", make it clear by saying "Send my eBook".
I personally prefer positioning the CTA below the fold with directional cues pointing the CTA
Use contrasting Color for the CTA.
2. Use Social Proof
3. Add high quality content
4. Make it clear to the user what will they get after clicking on the CTA
5. Professional Design
6. Test. Test. Test
Run an on-exit survey, understand the problems from the real users. Without running a survey and validating the problem, the failure rate for your campaign will be much higher.
Once you are sure about the users concerns, identify the solution and do A/B test.